Difference between yahoo and google pay per click?
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Difference between yahoo and google pay per click-
Best Answer:
Pay per click (PPC) is an Internet advertising model used on websites,
in which advertisers pay their host only when their ad is clicked. With
search engines, advertisers typically bid on keyword phrases relevant to
their target market. Content sites commonly charge a fixed price per
click rather than use a bidding system.
Google AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!. Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com). Goto.com was an Idealab spin off and was the first company to successfully provide a pay-for-placement search service following previous attempts that were not well received
The difference between both is surely the number of clients targeted. As Google is used as the major SE, so paying money for google captures more clients. again it depends on clients specifications, and his domain, depending of which the Yahoo Search marketing/ Google adwards need to be chosen
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