12 Tips for Getting a Job at a Promising Startup-A job at a startup can be exhilarating, exhausting, rewarding, and nerve wracking. And although there are many startups obtaining angel and venture funding, it can still be difficult to get a job at a promising startup, especially a technology startup. This article provides a dozen concrete tips for finding promising startups and landing a great job.

Getting a Job at a Promising Startup

1. Establish a Quality LinkedIn Profile

One of the first things you should do is to establish a high-quality profile on LinkedIn. Here are some things to do in connection with that profile:

    Make sure that you have detailed all of your experiences and proficiencies. Companies will search for prospective employees on LinkedIn by keyword, so make sure all the relevant keywords that apply to you are listed (e.g., “social media,” “SEO,” “Java,” “SaaS,” “hardware startup,” “mobile apps,”  “html5,” “iOS,” “healthcare IT,” or whatever you are proficient in).
    Start to build up your connections. You want to display at least 50-100 connections.
    Ask colleagues to endorse you or provide recommendations on your profile.
    Post articles or blog posts you may have written.
    Add a professional-looking picture.
    List your skills in order of importance.
    Join relevant professional groups, which will then be listed in your profile.

LinkedIn itself provides tips on creating the perfect LinkedIn profile. And check out The 31 Best LinkedIn Profile Tips for Job Seekers.
2. Get on Email Lists That Provide Startup News

You want to keep up-to-date on promising startups, especially ones that have just announced they have gotten a round of venture capital or angel financing. That will typically signal that the company is about to go on a hiring spree.  Here are some important email newsletters you can subscribe to for free:

    TechCrunch
    PEHub
    BusinessInsider
    Fortune Term Sheet
    VentureBeat

3. Understand the Startup Culture and Issues

It’s helpful if you have a good understanding of issues that startups face, and in particular the cultural issues of the startup you are interested in. So get a good understanding of all the issues startups encounter, from obtaining financing to hiring and firing, sales and marketing, and much more. Become a regular reader on the key startup sites, such as:

    AllBusiness.com
    Entrepreneur.com
    Inc.com
    Yahoo Small Business Advisor

4. Attend Networking and Startup Events

You should attend networking and startup tech seminars. This has several benefits: you can meet important connections, learn about interesting startups, and even hear about jobs. Some of my favorites include:

    Vator.tv
    TechCrunch.com
    MeetUp.com
    BusinessInsider.com
    Leanstartup.co

To find some local events, do a search in Google for “startup events” and the city you are in.
5. Check Out Angel List

AngelList is an online resource that allows you to apply for startup jobs. The site also allows you to identify new startups that are looking to raise angel or seed financing. By continually checking the site, you can get an advanced heads up of interesting early stage companies, before they become well known.
6. Connect With Startup Recruiters

There are plenty of job recruiters or “headhunters” who will specifically target job opportunities in startups and growing companies. These recruiters will have connections and knowledge as to which companies are hiring. Ask colleagues or friends for connections to these recruiters, or do a search on LinkedIn.
7. Identify Someone Who Has Connections to the Startup You Are Interested In

One of the best ways to get your foot in the door of a startup is to get an introduction to a key decision maker. So you have to figure out what connections you have that may help facilitate that introduction. Here are some things you can check:

    Check out the LinkedIn profile of the key executives and Board members to see if you have any connections to them.
    Review who has invested in the company (this can often be found by reviewing the company’s press releases). If it’s a venture fund, go to the fund’s Web site and review the bios of the professionals working there.
    Do a search for employees of the company on LinkedIn.

8.  Check Out the Specialized Job Boards

There are a number of job boards you can review that specialize in startup jobs. Some of them include:

    www.Startuphire.com
    https://news.ycombinator.com/jobs
    www.VentureLoop.com
    www.CrunchBoard.com
    http://findjobs.mashable.com/
    www.linkedin.com/jobs
    https://jobs.github.com/
    http://careers.stackoverflow.com/jobs

9. Email the CEO, Founder, or Key Executive

Once you have found a company you like, email the CEO, founder, or key executive. Here are the things you should include in the email:

    Ideally, identify a connection to the person you are contacting—can you say that you are emailing him or her at the suggestion of a trusted colleague?
    Briefly state why you think the company is terrific and why you would like to work there.
    Keep the email short and to the point. Early stage executives are very busy.
    Add your resume or link to your LinkedIn profile.
    Explain that you are a hard worker and willing and able to perform multiple functions (startups have to rely on a small number of people to do many different tasks).
    Provide contact info: a professional-looking email address and your phone number.

10. Follow Up

There is a good chance your email to the company won’t get a response. But persevere and send another email (but be careful you don’t overdo it and become bothersome). Startup executives are busy and are often buried in email.
11. Make Sure You Have Prepared for the Interview

If you are fortunate enough to land an interview at an interesting startup, do the following to prepare for the interview:

    Do a Google search on the startup and read as many articles about them as you can.
    Thoroughly review the startup’s Web site.
    Read the company’s blogs and postings on social media, especially LinkedIn, Facebook, and Twitter.
    Check out the LinkedIn profiles of the key executives, and anyone at the company who you may be interviewing with.
    Test out the product or service of the company, and be prepared to talk about your experience and ways you could improve the user experience.
    Research and understand the startup’s industry and chief competitors.
    Check out the company on Crunchbase.com.
    Practice and be prepared for interview questions you will likely be asked.

12. Send a Thank You Note After the Interview

It’s a good idea to send a thank you email to the people who interviewed you. It shows you are respectful, interested, and polite—and it will make you stand out among other applicants who don’t do that. Just say that you enjoyed the meeting and appreciated the opportunity to spend some time with the person and learn more about the company. If appropriate, you might also ask them if they would mind connecting on LinkedIn.



Copyright Richard D. Harroch. All Rights Reserved.

Want to live the ultimate lifestyle, work from anywhere and be the main authority in your industry?

Look no further than the master of online psychology, Derek Halpern, for your answers.

Those who want to “live the dream” have a hard time doing it when they are broke. You may not like it, but financial freedom is something almost every entrepreneur is looking for.

But there's more than meets the eye than just setting up a good marketing campaign, crunching numbers, and building a solid team. It’s about the “Social Triggers” that really differentiate you from your competitors, and Derek is the king of teaching others how to do this online.

Get out your pencil and paper while you’re listening to this episode because it is packet full of actionable, common sense strategies that anyone can implement. This is episode 39 with founder of Social Triggers, Derek Halpern.

Top secret Market Your Small Business Online If you've started a new business and are ready to begin marketing it online, I highly recommend Annie Tsai's new book "The Small Business Online Marketing Handbook." Here are some pointers based on the book, along with my own observations:

 1. Don't panic. The whole idea of online marketing can seem daunting and unfamiliar at first, but in fact it's really pretty simple. Look, you've already done the difficult part: leaping into the unknown by starting or acquiring a business. This stuff will be easy by comparison. 

 2. Commit some time. This is actually the hardest part of online marketing, especially for super-busy entrepreneurs. Nevertheless, you'll need to spend some time on this, but not as much as you might thing. I recommend between about 2 to 4 hours a week. Schedule it! 

 3. Fix the skeletons. Even if you've only been in business for a while, some online business directories (like Google) have probably pulled your physical address and other info into a "skeleton profile." Join those directories, "claim" the pages, and make corrections, as necessary.

 4. Buy a URL. This part is simple. Get on one of the numerous services and purchase an online name that fits with your business. In most cases, you'll need to personalize it in some way (like "JoesGreenPlumbing.com") because all the easy URLs ("GreatPlumbing.com) are already owned. 

 5. Decide what technology to use. There are two ways to go. You can build a traditional website using a website editing tool or a blog-style website using a blogging tool (like WordPress). IMHO, the blog-style is the way to go until you can hire a professional.

 6. Set up a simple storefront. When you're just starting out, take a minimalistic approach. Don't try to cram the site with everything you might someday want. Just make certain that the site is professional, accurate, has the "tone" of how you want your business to be perceived.

 7. Insert significant keywords. Your customers will be better able to find your site if the pages contain the right keywords. For example, if you own a heating and cooling repair company, sprinkle words and phrases like 'central heating,' 'A/C repair,' 'HVAC,' 'broken heater,' etc.

 8. Put yourself on the map. Now that you've your website up, go back to online business directories and add material that matches whatever you put on the website. Add photos and a business description that tells a story to potential buyers. And a link to your site, of course.

 9. Monitor your online image. Use Google Alerts to track when your business name, your name, or any other relevant search term is found on the web. That way you'll know whenever somebody is either praising or dissing you. 

10. Handle bad reviews professionally. If you run across a bad review of your company, above all do NOT respond in anger, even if it's entirely unfair. In whatever forum is available explain what you've done to address the problem.

 11. Build a "social" presence. Use social media sites to present a more personal side to potential customers and create more awareness for your company. Do NOT attempt to write a content-rich blog, though. If you do, you'll peter out after a few posts. 

 12. When you grow, hire a pro. All of the above is fine when you're starting out. However, when your business grows, you'll probably want to hire somebody to take over your online marketing (and the rest of it, too.)